Panafrican News Agency

Marriott International to increase footprint in Africa

Nairobi, Kenya (PANA) - Global hotel chain, Marriott International, has announced plans to increase its footprint in Africa to over 200 hotels and 38,000 rooms by 2023, with a focus on Kenya, Ghana, Morocco, South Africa and Mozambique.

In Kenya, a local asset management and real estate firm, Cytonn, says, in its report for the week ended Saturday, October 6, that the company aims to increase its presence from 2 hotels to 5, and has laid out several strategies, including a 365-room, 5-star JW Marriott in Westlands, Nairobi.

The hotel is slated to open in 2020, says Cytonn.

Marriott is also to put up a facility under the Protea Hotel Brand in Nairobi, which will be located approximately 5 KM from the Jomo Kenyatta International Airport (JKIA) on Mombasa Road and is expected to open its doors in 2021.

The Protea Hotel will consist of 250 rooms, a restaurant, bar, a fitness centre, a swimming pool and 600 square feet of meeting space.

Also in Marriott's plans is a franchise agreement with Nairobi’s 5-star hotel, Sankara, which will see the Westlands-based hotel trade as a Marriott brand from early 2019.

Currently, the hotel chain operates two, 4-star hotels in Kenya, which are the 96-key Four Points by Sheraton located in Hurlingham, and the 172-key Four Points by Sheraton Nairobi Airport along Mombasa Road.

The Kenyan hospitality market continues to attract investments from global players evidenced by the increased entry of international brands such as Marriott, Accor Hotels and Carlson Rezidor (Radisson Blu), drawn by the improved performance.

Global players are also attracted by the increased demand for accommodation and other hospitality services by both local and international guests, with the number of international arrivals increasing by 0.9 percent to 443,950 by June 2018 compared to 439,807 during the same period in 2017,

The ranking of Nairobi's Jomo Kenyatta International Airport (JKIA) as the best airport in Africa and 38th globally, according to worldwide rankings by Airhelp, is also a contributing factor.

Airhelp is a Danish firm that fights for airline passengers across Europe for compensation over flight delays, cancellations and overbookings.

Aggressive marketing of the country as a tourist destination by the Kenya Toursim Board (KTB), also played a big role in enhancing Kenya's image abroad.
-0- PANA DJ/VAO 8Oct2018